Many of you are already familiar with us, Ed and Dani Sellers, but some of you may not know how we began this particular journey and ended up making some of the finest Rhone wines in Paso Robles. As in all of our previous adventures in life, we needed an icon to focus our passion, energy, and love for new beginnings. In this case, it was the compass rose that guided us, the same symbol that you see on our wine label today.

Ed is a passionate entrepreneur who, over the course of his career, has started a number of businesses, always from the ground up and always with intense personal involvement. His love for adventure, in play as well as in work, led him to master the art of sailing and, as a logical extension, piloting his own plane. Finally, his love of fine wine paired with his entrepreneurial spirit led him to his next great adventure, Edward Sellers Vineyards & Wines.

Our love of travel had already led us to Europe several times, where we explored the back streets and side alleys of small towns throughout France and Italy. It was in Venice, on a centuries-old wall, that we saw a faded symbol that became our icon for the wine project, a 32-point compass rose. The compass rose, a fixture on old-world maps and the requisite navigational tool for generations of intrepid and adventurous men and women, spoke to us of our impending journey into the world of winemaking.

We discovered Paso Robles in 2003, when our oldest and dearest friends, John and Kendall Carson (you know Kendall if you’ve visited our tasting room) relocated there and compelled us to visit. Of course we fell in love right away with the beautiful golden hills spotted with giant oak trees. Ed, especially, recognized its charm as a nascent wine region: “It’s Napa 30 years ago!” he said. We soon purchased 30 acres on Paso Robles’ celebrated West Side, identifying it as prime property for farming Ed and Dani’s beloved Rhone wine varietals.

Our next mission was to find a winemaker who could match our vision for Edward Sellers Vineyards & Wines. Almost by pure luck, the brilliant and talented Amy Butler appeared. Recommended by a mutual friend, she had recently relocated to Paso Robles from Napa Valley with an estimable resume and was looking for her own winemaking adventure. She was the last piece of the puzzle. We knew her talents would make her the ideal creative force for our new Rhône-style winery. Our goal, which Amy shared, was to use the best Paso Robles fruit available to create an elegant, balanced, and food friendly wine to rival the most venerated wines of the world.

Please stay with us as we navigate through the evolution of Edward Sellers Vineyards & Wines. We hope you will enjoy the journey as much as we have!